BRAND SPOTLIGHT - ROO-TID
Why does A KIND CLOTH choose to stock Roo-tid products?
A UK business that sells dressmaking fabrics with a conscious mindset to the environment, we knew instantly that Roo-tid would be a great fit with A Kind Cloth. Not only do we have matching ethos and care for the planet, but the pattern prints on the fabrics they design are simply beautiful. The colours and patterns are always calming, unlike anything we've seen before. Truly unique and spectacular.
Who are Roo-tid?
Roo-tid is a fabric design studio based in the UK, owned by the lovely Carly and Rob. "We specialise in illustrating beautiful, high quality fabrics; thoughtfully designed with concepts to encourage a sense of staying true to oneself and feeling rooted."
I love their approach to the design concept; a way of staying present in mindfulness, giving care to the practice: "Our design process is inspired by the thought of catapulting individuals out of their autopilot and into guilt free moments of enriched learning and instant satisfaction of ‘i made this.’ To enjoy every moment and to notice the small things, like the touch of the fabric as it runs through the sewing machine and the sound of the needle as it pierces each and every stitch."
What fabrics do Roo-tid have to offer?
Passionate about where their fabrics come from, and how they are made, Roo-tid work closely with manufacturers who sustainably produce eco-friendly fibres, all while adhering to ethical working conditions.
"We continue to educate ourselves and our customers to believe beautiful fabric shouldn’t be at the cost of our planet and wellbeing."
At A Kind Cloth, we stock a selection of Roo-tid's LENZING EcoVero™ Viscose Twill fabrics. A beautiful soft, heavy-drape fabric, I love using it for blouses and dresses that require movement.